Blog Post Outline: How to Write Helpful Content People Actually Love (+Template)

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Have you ever seen those blog posts that seem to answer every question perfectly? You’re like man; this was really helpful! It told me everything I needed to know. How did they know what I needed?

Then some blog posts just ramble on, and you don’t even know what the point was.

The articles that present the best solution come from writers who know their audience well, so they know the problems to solve. And I mean they know their ideal client, customer avatar, or audience intimately as in they obsess over them

Also, the writers of those perfect blog posts are probably using an outline so they can provide a complete solution to their readers’ problems. Writing wildly successful posts comes easier with experience and practice.

So, we’re taking a deep dive into how to create the perfect blog post outline using a template so you can turn readers into raving fans.

What is a Blog Post Outline?

An outline is essentially a roadmap or structure that helps you know what to write ahead of time and how to present it in a clear, logical manner. It’s important to note that a blog post outline is different for each person.

The good thing is that you don’t need to follow a strict guideline; you just need to understand the basic form of an outline because the best thing about outlines is that they are flexible.

Why You Need a Blog Post Outline to Create Phenomenal Content

First, I want to be honest and tell you that I’ve never been a big fan of outlines. I have a couple of degrees and never used an outline in college. The only exception may be my final thesis, and even then, I’m pretty sure my idea of an outline in college doesn’t resemble what I’m talking about here.

But even I find outlines very helpful when writing a blog post.

Think of all the things that make a blog post terrible. The ideas don’t flow well and hop all over the place. Or perhaps it flows like one never-ending stream of consciousness. A blog post outline helps you become a better writer and present information in a way that’s easy to read and digest.

It also saves time because when you sit down to write, you just plug your information into the blog post outline template that I’ve created for you. Eventually, you won’t even need a template because it becomes a natural part of your blog writing progress.

Outlining a blog post also helps you train your brain to follow a logical process when creating content. It enables you to organize your thoughts and give your audience actionable information for those small wins. And it can even help beat writer’s block!

Related: The Ultimate Guide of the Best Gifts for Bloggers

How to Create a Blog Post Outline

How to Create a Blog Post Outline-9 Easy Steps

Now here’s that in-depth look at an awesome blog post outline, so you know how to use the template I provide here.

Step 1- Determine the Main Topic, Idea, or Biggest Take Away

This first step is where you determine the topic you want to write about. You may consider keyword research a part of this, and that’s fine. I usually look for topic ideas and then do keyword research.

To find problems you can solve for your readers, you need to go where they hang out. Some great places to find ideas to write blog posts about are Facebook groups where your audience hangs out.

For instance, my client or customer avatar is me earlier in my journey. I’m in several Facebook groups for new writers, and I can find what people struggle with there.

You can also search on places like Quora to see questions that your audience needs answered. I typed in freelance writing and found questions on where to find freelance writing jobs for beginners, what is freelance writing, and many more.

Also, think about the call to action (CTA) you plan on using. The post needs to be structured so that your CTA makes sense and feels like it solves a problem. Keep your ending in mind, so you know where you’re going.

Typical calls to action include:

  1. Sign up for your newsletter
  2. Share your blog post
  3. Leave a comment
  4. Sign up for a demo or free trial of a product or software
  5. Read more content on your blog


Step 2- Keyword Research

The next step is keyword research, so you can find the phrases people use to search for helpful content and that you can rank for. Those two things are essential. There are a couple of ways to do this, and you can use Google itself to see popular search terms.

I can type in freelance writing, and I can immediately see suggestions that Google gives me for keyword phrases people search for. Freelance writing jobs for beginners is one example. You may want to do this in an incognito window because your previous search terms can influence the phrases that return.

You can also use free SEO tools to help you find great keyword combinations like Answer the Public, Ubersuggest, Screaming Frog, and more.

These are all really helpful resources, but my favorite is KeySearch. You can use it free, but I use one of their paid options, and you can do so many things with KeySearch. This SEO app offers many helpful tools such as competitor analysis, the Content Assistant, keyword research, and more. It usually costs $17 a month, but if you go through my link you can use this coupon code KSDISC to get 20 percent off a subscription every month, which brings it down to $13.60.

If your serious about your blog, invest in a keyword research tool like KeySearch. Want to learn more about how this incredible SEO tool works? Check out my in-depth KeySearch review.

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Step 3- Create an Awesome Title

Now your ready to create a title that persuades people to click on it. That can be difficult to do. Your title must include your keyword phrase without sounding awkward and needs to catch the attention of readers.

Consider these two examples:

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Grammarly Premium Review: How to Make Even the Worst Blog Post Sound Amazing

Which one do you like? The second one makes you curious and might just make you want to click to learn more.

I have to say that my weakness is creating clickable titles. But I use a couple of tools to craft my headlines, CoSchedule’s Headline Analyzer, and a PDF of words to use in your headlines.

There’s a lot that goes into writing a headline. It’s the perfect mix of emotional, power, common, and uncommon words, and it’s not too short or too long.

But really, keep your audience in mind. Use the lingo they do and really focus on being helpful.

brainstorming for your blog post outline

Step 4- Brainstorm

Brainstorming is getting everything swirling around in your head about the topic on paper. A brain dump is a perfect description. There are a couple of things to keep in mind when brainstorming.

List the things you want to discuss in the article, like the main points you want your readers to understand. Ask yourself what you want them to takeaway.

Don’t worry about organizing your thoughts yet. You’re just writing everything down so you can see the whole picture.  So, let’s look at this article, for example.

  • I wanted you to learn how to use an outline to create awesome blog posts.

  • You needed to know what an outline was as well as why you need a framework for blog posts.

  • It was also important to give you actionable steps to walk you through the process of creating your first blog outline.

  • I needed to create the steps I use.

Those are just a few examples so you can see the type of things to jot down. Don’t worry about how it looks when you write it down.

Step 5- Research

Research is one of my favorite parts of the process. It may seem like a lot goes in this section, but it’s less stressful than chasing two toddlers running around the house in different directions throwing Cheerios everywhere. Or baby powder. That’s worse. ?

Type Your Keyword Phrase in Google

You can find a lot of useful information just by typing your keyword into Google. Look at the top five posts and see if they match the content you want to create. User intent is critical with SEO.

For example, if you want to write about how to be a freelance writer and type the phrase “freelance writer,” do the results match the intent of your post. Not with that phrase and goal. You type in freelance writer, and the top five results are ads on finding writers not how to become one.

Look at the subheadings that the top posts contain and think about adding something like them to your blog article. Don’t copy. That’s not what I’m saying here. You want to thoroughly cover the topic and make your post better than theirs.

Also, check out the “people also ask” section to see other questions you can answer in your blog post. This trick is a great way to add value to your content.

Identifying the Gaps in Your Content

You likely don’t know all there is to know about your topic, so you need to identify the points that you don’t know and research to find information to fill those gaps.

After you look at the other ranking posts and your brainstorming, you can list all the things people need to know. You can even start fleshing out some of the main sections of your blog post, so you don’t miss anything.

Combine what you know and the information you found researching, and now you know what needs to go in the post. This step rolls into the next here.

Step 6- Create Your Initial Outline

This step is where you combine everything above and make your tentative outline. Each subheading should be a primary point, and then you use all the information you’ve gathered to help explain each main point. So, a very basic outline would look like this:


Subheading 1-Question to answer or theme

  • Supporting evidence
  • Supporting evidence

Subheading 2-Question to answer or theme

  • Supporting evidence
  • Supporting evidence

Subheading 3-Question to Answer or theme

  • Supporting evidence
  • Supporting evidence

Subheading 4-Question to answer or theme

  • Supporting evidence
  • Supporting evidence


You may have more information than these bullet points, or you may have less if it’s a short blog post. Here’s where you start to group everything from your research and brain dump into related groups.

It’s basically organizing the chaos. You’ll likely identify your headings here.

So, for this article, I grouped everything I needed for each step into common themes and started using those main themes to create tentative headings.

Everything that related to what a blog post outline is was grouped together. The information I had on why you need a blog post outline was in one group and you get the gist.

You can start creating your basic outline based on the main categories that each piece of information falls under.

I love blogging

Step 7- Create Your Headings and Reorganize Them

Next, you can start finalizing your headings and organize them so that they make sense. For instance, with this article, I wouldn’t put “What is a Blog Post Outline” after the steps to create one. It wouldn’t make sense.

Each heading should summarize what that section is about. From there, you can see what you need to cut out so you can identify your final headings.

Step 8- Edit and Cut

This step is where you cut the fluff and only keep the critical information you need to relay the takeaways. You can probably see that I talk a lot and could probably delete some of this, but that’s kind of my personality too!

You don’t want to edit your personality out of casual blog posts.

Whether you want your blog post to sell something or inform your readers, you want to order these groups and headings to present your solution clearly. You may end up rearranging and cutting things, and that’s fine. That’s what this whole process is all about.

Use a Blog Post Outline to Create Content Others Love

Step 9- Create Your Final Blog Post Outline

Here’s where you clearly define your headings and each piece of supporting evidence or information. You create your outline into the final format where everything is organized and clearly describes the problem and solution.


Subheading 1- What is a Blog Post Outline? (H2)

  • An outline is essentially a roadmap or structure

Subheading 2- Why You Need a Blog Post Outline to Create Phenomenal Content

  • It makes you a better writer
  • It trains your brain to follow an organized process
  • Save you time
  • You present information that’s easy to read and digest

Subheading 3- How to Create a Blog Post Outline-9 Easy Steps

·         7-Steps (list them out) (H3)


This is just a super-simple example of what a final outline could look like. I tend to fill in more information, but I don’t want to overwhelm you. Remember, this is a very flexible outline. You may have more subheadings or less. It depends on the topic you’re writing about.

One bonus is that an outline helps you create a template to make writing blog posts easier, and it helps you systemize your process so you can scale later. The crucial part of growing your blog and business is creating processes and systems so you can replicate them with ease.

It also helps when you outsource, so if you hire a VA or writer, they have your blueprint or template and can create a blog post from beginning to end that looks similar to the ones you produce. Like I use headings in my actual blog posts drafts and before, I didn’t even know how to do that.

It’s part of my process and easy for someone else to replicate if they have my template.

I hope this was helpful, and I encourage you to check out the blog post outline template because it’s a great way to ensure that your articles are useful and easy to read and understand. So, sign up for it below.

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2 thoughts on “Blog Post Outline: How to Write Helpful Content People Actually Love (+Template)”

  1. This really helped me out. Thank you for such a great article. I am writing my first post and this really helped me out.

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