Do you find it difficult to create beautiful social media graphics like everyone else seems to be able to?
You’re definitely not alone! I would see an awesome Pinterest pin that someone else created and when I tried to make a similar design it was missing depth. Let me note that I didn’t copy, I would see great graphics that I used as inspiration.
Everyone remembers when they see a beautifully designed pin or Instagram story. The bloggers and other businesses that have striking social media graphics stand out from the Crowd.
You likely remember them and search for their content more often than the designs that blend in together.
Using social media is one of the best ways to market your business.
I make it no secret that I’m not the best graphic designer. In fact, until recently, my pins were some of those that simply aren’t memorable. It’s harsh but true.
But I’m getting better with all the graphics for my blog because I have some fantastic design tools that make creating social media graphics easy. But we’ll talk about that in a little bit.
My goal is to show you that ANYONE can use Canva and my secret weapon to create amazing graphics for your blog and business. I am NOT an experienced designer, and even I can do it.
*For the sake of this post, I’ll be talking more about bloggers, but I’m also referring to other businesses that use social media (which who doesn’t?).
So, first, why do you need amazing social media graphics for your blog and business?
There Are Millions of Blogs Competing for Attention
As a matter of fact, according to GrowthBadger, there are approximately 600 million blogs and 1.7 billion websites. Those are crazy numbers, so it’s critical do create beautiful designs that stand out in the Crowd.
GrowthBadger also reported that bloggers published 77.8 million blog posts each month, and 31 million active bloggers post at least one article a month.
So, it’s clear that you need high-quality content and amazing social media graphic designs to get recognized, and so people remember you.
You Need Attractive Social Media Graphics to Establish Your Brand
If you want people to recognize your brand and increase awareness of it as well as grow your email list and client base, you need people to engage with you on social media channels.
You’ll fail if you can’t generate that engagement, and how do you do it? You boost awareness of your brand by creating incredible content and graphics!
But it takes more than just pretty pictures. Today people are overwhelmed by the never-ending stream of calls to action, updates, and client stories, so every year, it gets increasingly difficult to stand out.
But getting visual with your content helps you get noticed and engage with potential clients online.
People Tend to Prefer Visual Information
Our brains are wired to prioritize visual information over other types. Did you know that humans prefer visual information?
Professor Mriganka Sur of MIT’s Department of Brain and Cognitive Sciences explained that over half of the human brain is devoted either indirectly or directly to vision. That’s why it’s critical to create visually appealing graphics for your blog and business.
Crafting social media graphics is an art. You can’t just throw up any old picture and words. Photographs and illustrations convey your message and give context to the viewer.
To create a tribe of raving fans, your message and brand are the most important things you want your readers to remember.
Well-Designed Social Media Graphics Help People Understand and Process Your Message Faster
Thoughtfully crafted social media graphics help people process and understand your message and how it applies to them. Consider the content that attracts you to engage on social media. What posts are you likely to share with your friend, remember three days from now, or comment on?
Some content COMPELS you to engage. That may be because it resonates with you, and you feel like that person created that piece of content specifically for you.
Visual messages like social media graphics boost awareness of your brand and engagements as well as helps people connect your message to your brand. It also improves your website design.
Posts with images generate 650 percent higher engagement than those with only text. Blog and social media graphics encourage readers to engage with your content if it gets noticed.
Visual Content Helps People Retain Information Better
Studies illustrate that people remember pictures much better than words, and this is especially true over time. Today, this concept is known as the Picture Superiority Effect. When you consume content with only text, you’ll only remember 10% of it three days later. Add graphics, and you’ll remember much more three days later-65 percent.
A picture probably really is better than a thousand words in terms of brand recognition.
How to Create Stunning Social Media Graphics
Now for my favorite part. How do you create incredible social media graphics when you’re not a talented graphic designer? I have one word. Templates. That’s right! It’s that simple.
And my favorite graphic designer is Kara Fidd over at Simplifying DIY Design. She was one of the first email lists I signed up for several years ago, and I’m so glad because she introduced me to the world of templates.
It was through her that I also learned how to use Canva, my absolute favorite design tool.
If you’re new to graphic design and want to create stunning blog and social media graphics, I suggest you check out two of her free courses first.
Blog Graphics that Convert is a three-part video training series that teaches you about what graphics you need to create to optimize your blog. It also shows you how to increase the conversion of your paid offers or lead magnets using visual promotion. You’ll learn the design mistakes bloggers often make, and Kara gives you free templates to use for your designs.
The training also shows you how to create charts and lines, design your own projects, and set up templates for yourself or to sell as well as using design elements to take your graphics to the next level.
Canva is such an incredible design tool that I don’t know what I’d do without it. But there’s more.
Kara knows that many bloggers are parents and have other obligations leaving little time for all the things you need to do on your blog. She knows you’re likely chasing one kid through the house who is trying to light things on fire (literally) while the other one is dumping a whole bottle of baby powder on the living room carpet (true story, but not mine!).
So, Kara decided bloggers needed a WHOLE template toolkit that’s like having the easy butting for all things blogging. She goes well beyond a couple of cool Pinterest templates. There are templates for everything on your blog, such as:
- Opt-In forms
- Social media graphics
- Logo templates
- Category Templates
- Newsletter signatures or headers
- Podcasts thumbnails
- A media kit with monetization package
- Holiday gift guide templates
- Planning templates
And that’s just to name a few. Kara has so much more in The Complete Blogger Template Toolkit.
She turned me into an amateur graphic designer. Actually, she made me excited to design products and social media graphics even though I thought it would be the most tedious part of blogging for me.
Want to create products for your blog, but you’re still chasing those two kids around? No problem! Kara has a done-for-you product creation system that you can use time and time again to create and launch your products.
It’s not something she offers all the time, but it periodically goes on sale so you can sign-up for the Toolbox waiting list.
Kara understands that creating a product can be frightening and overwhelming, like drinking from a firehose. And that’s just the research. So, she was smart and took the guesswork out of the equation. Kara simplified the process by doing some of the research for you.
As part of the course, you’ll get product ideas for 320+ product ideas in 13 different popular niches. Boom! It’s that easy button again. No more biting your fingernails to the bone or struggling to get the lines right on a workbook page in Canva.
Plus, Kara likes to run sales, so you can usually get it at a good price if you get on the list.
And just when you thought it couldn’t get any better, it does. Every month you get new social media and page design templates with one of her most recent design help options.
The DiyDesign Creators Vault is a monthly subscription with templates for social media and blog graphics. And it’s not just a few; it’s like 30 or 40 new templates every month.
There are templates for regular social media graphics, promotional graphics for social media, pages for worksheets and workbooks, video pin templates, and other templates that change from month to month.
No more trying to create your own pin designs from scratch if that’s not your strong suit. You don’t have to worry about your social media graphics getting stale because you get new ones every month with different themes (that you can change, of course) and colors.
The pins are tailored to current content trends, so you don’t even have to worry about what to create.
I admit that I sometimes struggle to stay ahead of trends, and if you’re like me, this subscription is perfect for you. Also, if you love Canva templates and can’t get enough of them, well, you’re in the right place! Plus, Pinterest loves fresh new pins, so these templates make that much easier.
I just told her the other day that I’m like a kid at Christmas when the first part of each month approaches because this DiyDesign Creators Vault is such an amazing value for the price. Right now, the vault is $15 a month, and you can’t beat that.
PLUS, most of her pin designs are the ones I get compliments on. Thank you, Kara! I’m pretty sure I would have quit blogging long ago without these templates.
I also want to add that most of my viral pins were designed using her templates.
A Quick Look at the Steps You Need to Complete to Start Making Social Media Graphics in Canva
Here’s a quick look at the steps you need to complete to start designing graphics right away in Canva.
- Sign up for Canva’s free plan. Follow the directions to set up your account. They’re relatively easy.
- If you want to add your brand colors before you start designing, do that first. You can see a few screenshots below that show where to do this.
- Take one of Kara Fidd’s free classes, either Canva 2.0 Quick Start or Blog Graphics that Convert that will show you how to use Canva. I am NOT a brilliant graphic designer. My point with all of this is to show you that you can design beautiful pins and other graphics even if you’re clueless.
- Start designing graphics.
Sign up for Canva or Log in Here
If you want to add your brand colors and fonts, select brand kit from the top left.
This is what the brand kit looks like on the inside.
Check out this video in case you’re a visual learner like me.
She provides you with free templates in these classes so you can start designing right away. But if you want to take it to the next level, sign up for her monthly social media template subscription or The Complete Blogger Template Toolkit.
So, now that you know how you can create a fantastic blog and social media graphics easily, here are some tips to help you stand out in the Crowd.
Tips on How to Set Yourself Apart
So, now that we’ve talked about how and you need stunning social media graphics, the question is, what are some other ways I can set myself apart? Here are some tips on how you can encourage engagement with your social media graphics and set yourself apart from everyone else.
1. Create Interactive Content
For any business to be successful online, you need to create a lot of content. It’s a primary element of online marketing. But how do you get your content to stand out with millions of blog posts published each month?
Interactive content such as quizzes, polls, contests, and challenges are the answer. It allows your audience to become a part of creating your content because they can interact with it.
Interactive content helps increases engagement and tells you more about your audience’s preferences and behavior, thus giving your vital information on the content they want you to create.
Instructional videos, maps, infographics, charts, and graphs are all considered interactive content.
According to GO-Gulf, 93 percent of marketers agreed that interactive content is effective according to statistics leading up to 2018. Yet 88 percent of B2B markets said that only 10 to 30 percent of their content was interactive.
Plan and Schedule Your Content
When I first started, I didn’t really plan my content and social media posts. My content creation process consisted of me trying to find keywords I could rank for (I even sucked at that), and then I would write the article. I did try to post it on the same day every week.
But once I started becoming an affiliate for the courses I took or the products I used, I quickly realized that I had to plan to be successful.
Creating a content calendar became of the utmost importance. Treating your social media schedule and content as an afterthought is the ultimate success killer.
Thankfully, technology today allows us to plan and schedule content WAY in advance. Scheduling tools like CoSchedule, Tailwind, and email marketing platforms such as ConvertKit or MailerLite lets you schedule things far in advance, so there’s no need to slave daily on a calendar.
When you plan your content for the month, quarter, or year, make sure to include holiday-related content, affiliate sales, and other seasonal content.
I didn’t really consider holidays in advance when I first started because I write about freelance writing and business topics. So, holidays don’t affect me, right?
Wrong! I soon realized that any niche could put a creative spin on holiday content. For instance, as a freelance writer, I work from home, so my first holiday-related post was about how to maintain focus when you work from home for the holidays. There are a lot of extra stresses like the kids being home for a holiday,
Christmas decorating, buying presents, and more. I saw a significant uptick in traffic surrounding that post.
You also need to be flexible and be able to pivot when world or country events affect things. A perfect example is the Coronavirus. Travel bloggers got the shaft, and many lost a lot of income because no one traveled anymore.
They had to be able to pivot to help their readers still. Many focused on trip planning in the future or “virtual” trips because many places like museums offered virtual tours that they already had in place or set up on the fly.
You can use a simple spreadsheet or paid content calendars and tools. And don’t fret, sometimes you need to move things around, nothing is set in stone.
Levy User Generated Content
User-generated content (UGC) can be quite a powerful marketing tool if used correctly. The most popular user-generated content that you’re probably familiar with is reviews.
It builds trust because potential clients can see what other people think about your services and products. Advertising that uses UGC can increase click-through rates by 400 percent and can increase web conversions by 26 percent.
A whopping 95 percent of customers say that find reviews helpful when they decide to buy something so clearly using UGC as part of your marketing strategy is smart.
Getting your brand recognized and building a band of loyal followers takes a comprehensive strategy that requires many elements. But one of the most critical parts of the equation is creating stunning graphics for social media and your blog. You also need high-quality content to promote. So, grab Kara Fidd’s templates and implement these tips to help you grow your blog and business.
If you want to learn more about social media marketing for your business check out these popular books.